In the end, I decided to go with the golf company I had created. This company is cool because it is designed to target the better golfer who is looking for a company that produces higher quality products in the higher price range. We offer everything from clubs to balls to apparel. There really isn't a club company that targets specifically the more skilled players that also produces high-end accessories and apparel, yet. The name of the company is very special to me personally because both of my grandparents from my Dad's side of my family are from Italy. The meaning of the word 'Dondolare' in Italian is 'to swing' as in swinging a golf club. This is the perfect name because we are based out of Italy and all of our products will be produced there. This is why we are targeting the higher end of the market and why we need an elegant look to our brand. The logo is based off of one of the current leading brands in golf- Titleist. I've posted there logo below so you can see the similarities. I tried to incorporate the same style of writing but make it flow a bit better to go along with the elegance of being from Italy. I've also included my initial sketches to show the different ideas I had. As you can see, I went with the Titleist look.
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